10 Most Underrated Destinations for 2025

Skip the crowds. These hidden gems deliver incredible travel experiences — without the tourist masses or inflated prices.

March 2026 · 9 min read

Everyone knows Paris, Tokyo, and Bali. But some of the world's most rewarding travel experiences happen in places that don't make the Instagram trending page — yet. These 10 destinations offer world-class food, culture, nature, and value, without the overtourism that plagues more famous spots.

1. Porto, Portugal

Europe's best-value city break

Best: Apr–Jun, Sep–Oct €70–110/day

Porto has everything Lisbon has — tiled facades, river views, incredible food — but at lower prices and with fewer tourists. The port wine lodges in Vila Nova de Gaia, the Livraria Lello bookshop, and the São Bento station's azulejo tiles are all stunning. The food scene has exploded in recent years, with the francesinha sandwich as the must-try local specialty. A Douro Valley wine day trip is unmissable.

Plan a Porto itinerary →

2. Chiang Mai, Thailand

Culture, temples, and mountains for almost nothing

Best: Nov–Feb £25–50/day

While Bangkok gets the headlines, Chiang Mai quietly offers one of Asia's richest cultural experiences. Over 300 temples dot the old city, the Sunday night market is spectacular, and ethical elephant sanctuaries in the surrounding hills are a once-in-a-lifetime experience. The food — especially khao soi (curry noodle soup) — is some of the best in Thailand. And the cost of living makes it absurdly affordable.

Plan a Chiang Mai itinerary →

3. Budapest, Hungary

Grand architecture and thermal baths at budget prices

Best: Mar–May, Sep–Nov €60–100/day

Budapest is split by the Danube into Buda (hilly, historic) and Pest (flat, vibrant) — and both sides are magnificent. The thermal bath culture is unique in Europe: Széchenyi, Gellért, and Rudas baths are experiences you won't find anywhere else. The "ruin bars" of the Jewish Quarter have turned it into one of Europe's best nightlife districts, and Hungarian cuisine (goulash, chimney cake, lángos) is seriously underrated.

Plan a Budapest itinerary →

4. Medellín, Colombia

The world's most dramatic urban comeback

Best: Dec–Mar (dry season) £35–60/day

Once notorious, Medellín has transformed into one of South America's most innovative and vibrant cities. The weather is spring-like year-round ("City of Eternal Spring"), the metro and cable cars connect hillside barrios to the centre, and the food scene — from bandeja paisa to creative modern Colombian cuisine — is booming. Don't miss Comuna 13, where street art and escalators have transformed a former no-go zone into the city's most visited neighbourhood.

Plan a Medellín itinerary →

5. Krakow, Poland

Medieval beauty at a fraction of Western European prices

Best: May–Sep €50–85/day

Krakow's old town is one of the best-preserved medieval city centres in Europe — and it costs a fraction of what you'd spend in Prague or Vienna. The Main Market Square is stunning, the Jewish Quarter of Kazimierz has incredible bars and restaurants, and the day trip to Wieliczka Salt Mine is unforgettable. Auschwitz-Birkenau, a sombre but important visit, is just 70 minutes away.

Plan a Krakow itinerary →

6. Osaka, Japan

Japan's kitchen — and its funniest city

Best: Mar–May, Oct–Nov £70–120/day

While Tokyo and Kyoto dominate Japan tourism, Osaka is where the locals go to eat. Known as "tenka no daidokoro" (the nation's kitchen), it's famous for takoyaki (octopus balls), okonomiyaki (savoury pancakes), and some of the best street food in the world. Dotonbori at night is electric, Osaka Castle is beautiful, and the city's blunt, humorous personality is a refreshing contrast to Tokyo's polish.

Plan an Osaka itinerary →

7. Seville, Spain

Flamenco, tapas, and the soul of Andalusia

Best: Mar–May, Sep–Oct €65–100/day

Seville gets a fraction of Barcelona's tourists but matches or exceeds it in culture, food, and atmosphere. The Real Alcázar is as impressive as the Alhambra (with shorter queues), the tapas scene is Spain's best (and many bars still offer free tapas with drinks), and catching a live flamenco show in Triana is one of Europe's most electric cultural experiences. Just avoid July-August — it's one of Europe's hottest cities.

Plan a Seville itinerary →

8. Ho Chi Minh City, Vietnam

Chaos, coffee, and pho at its source

Best: Dec–Apr (dry season) £20–40/day

Saigon (as locals still call it) is sensory overload in the best possible way. Motorbikes flood every intersection, street food vendors serve pho and banh mi from sunrise, and Vietnamese iced coffee is addictive. The War Remnants Museum is moving and important, the Cu Chi Tunnels day trip is unforgettable, and the Mekong Delta is just hours away. All of this at some of the lowest travel costs in the world.

Plan a Ho Chi Minh City itinerary →

9. Edinburgh, Scotland

Two cities in one — medieval old town meets Georgian new town

Best: May–Sep (Aug for Fringe) £80–130/day

Edinburgh often plays second fiddle to London, but it's arguably the more beautiful city. The medieval Old Town, anchored by Edinburgh Castle and the Royal Mile, sits alongside the elegant Georgian New Town — together they're a UNESCO World Heritage Site. Arthur's Seat gives you a mountain hike in the city centre. And in August, the Edinburgh Fringe transforms the entire city into the world's largest arts festival.

Plan an Edinburgh itinerary →

10. Cape Town, South Africa

Mountains, wine, penguins, and one of the world's best food scenes

Best: Nov–Mar (SA summer) £45–80/day

Cape Town consistently ranks among the world's most beautiful cities, yet it remains far less visited than European counterparts. Table Mountain dominates the skyline, the Cape Winelands are 45 minutes away, Boulders Beach has actual penguins, and the food scene — from Kloof Street to the Neighbourgoods Market — is extraordinary. The exchange rate makes it exceptional value for quality that rivals European capitals.

Plan a Cape Town itinerary →

Found your next destination?

Pick any of these cities and our AI will build a personalised day-by-day itinerary in 30 seconds. Free, no sign-up required.

Plan my trip →